Alain Bénichou was appointed as CEO, Greater China Group (GCG) in April 2019. The GCG region includes Mainland China, Taiwan, Hong Kong and Macau. Prior to this position, Alain was General Manager Global Enterprise & Commercial, responsible for total IBM revenue for Enterprise and Commercial accounts in the 175 countries where IBM operates.


In 2016 he was Global Vice President, Strategy & Solutions in charge of strategic transformation projects and led the global Industry Solutions Sales teams, Technical Sales and Industry Solution Centers. Between 2010 and 2015 Alain was President of IBM France, leading all IBM operations in France. Prior to that Alain held managerial positions with IBM business units based in New York USA, and Zurich Switzerland.


In 2015 Alain was elected President of the American Chamber of Commerce in France where in launched the “Next Gen” initiative aimed at reinforcing start-up companies in their quest for growth and transatlantic collaboration. Alain is also Chairman of the “Institut Henri Poincaré” – the French organization regrouping all Mathematics associations.


Alain graduated from CentraleSupelec engineering school in Paris, and holds the rank of Knight of the “Légion d’Honneur” in France.