Nielsen

广州尼尔森市场研究有限公司北京市场调查分公司

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Business Scope

The leading global information and insights company providing market and consumer information and television, internet and mobile measurement. Listed on NYSE and headquartered in New York City, USA, 34000 employees worldwide. 2013 revenue US$ 5.7 billion (equates to a US Fortune 380 company). Providing clients with the most complete understanding of consumers and markets worldwide by delivering essential media and market information, analytics and industry expertise about what consumers buy and watch on a alobal and local basis. Measuring over 10 million consumers, providing consumer insights to 90% US Fortune 500 FMCG related brands. Nearly a century of providing consumer insights and foresights in over 100 countires and markets 1000-plus clients who stay with us for an average of 30 years.

尼尔森是全球首屈一指的咨询和洞察公司,提供全球领先的市场营销和消费者咨询以及电视、互联网、移动等媒体监测。纽约证券交易所上市,总部位于美国。全球员工超过34000名,2013业绩收入57亿美元(与美国财富500强380位相当)。传递全球和本土消费者关于“收看”和购买的核心媒介和市场营销资讯,分析和行为洞察。对超过1000万消费者进行研究,为90%位列美国财富500强的快速消费品企业提供消费者洞察。在全球服务超过100个国家和市场,长达一个世纪的运营经验市公司与上千名客户保持平均长达30年的合作关系。