Latest marketing news.

29 June, 2018

Global Vice President and Chief Marketing Officer of SAP Greater China, Sun Lijun, joined AmCham China's CMO Breakfast series to share how she took a traditional B2B giant beyond past perceptions, and transformed its brand image in the digital age.

07 December, 2017

AmCham China's Sports Committee concluded its 2017 programming with an event focused on the sports investment and marketing environment in China. Several leaders in the area contributed their remarks and engaged with the audience in a Q&A.

20 July, 2017

Earlier this year, Chinese professional Go player Ke Jie lost in a three-match series to AlphaGo, an artificial intelligence (AI) program. While a Chinese player may have lost in the game of Go, China is quickly becoming a leader in AI.

03 May, 2017

30 British, American and Chinese companies were honored on Wednesday night for their commitment to developing a fairer and more equal society within China at the second annual BritCham and AmCham China CSR awards.

20 April, 2016

Kiran Patel of LehmanBrown discusses why the company sponsors events, what they get out of it and how others can do the same.

12 April, 2016

WeChat has 600 million active users in China. Matthew Brennan discusses how to best use the app for your business and professional life.

09 December, 2015

Diaz is the Publisher and Cofounder of China Digital Review, an online magazine that helps those in the West to better understand the Chinese market.

01 March, 2015

American sports famously root for the little guy, and now they’ve landed their sights on the ultimate underdog success story of the 21st century – the Chinese consumer class.