AmCham-China

The Art of Storytelling and Effective Communication
3:30 – 5:30 PM, Wednesday, April 21 - AmCham-China Offices, Beijing

AmCham-China cordially invites you to a presentation by Lou Hoffman, PR expert and founder of the Hoffman Agency, on how businesses can communicate effectively through the art of storytelling. 

In today’s world of constant information bombardment and endless online clatter, cutting through the “noise” and getting your message to stand out is more difficult than ever.  Effective communications must now do more than simply inform, educate and sell.  It must also entertain and connect with the audience.  Success, therefore, depends on how well a business tells its story and generates a compelling narrative that will attract and keep customers coming back. 

Mr. Hoffman will talk about the science behind storytelling as well as share examples of best practices.  In addition to analyzing the "noise level" globally and in China today versus 10 years ago, he will also examine social media as a platform for storytelling with a particular emphasis on corporate blogging.  Don’t miss this great opportunity to hear a unique and fascinating perspective on PR strategies for your business.

Click here for a full bio.

Program:
3:00 - 3:30 PM Registration
3:30 - 4:15 PM Presentation
4:15 - 4:45 PM Q & A
4:45 - 5:30 PM Cocktail Networking

Venue:        
AmCham-China Conference Room
The Office Park, Tower AB, 6th Floor
No. 10 Jintongxi Road
Chaoyang District
中国美国商会新办公室 会议室
远洋光华国际，AB座6层
朝阳区金桐西路10号
Tel: 8519-0800

Registration:
Cardholding members advanced discounted online price: RMB 100
Cardholding members at the door: RMB 150
Non-cardholding employees of member companies: RMB 150
Non-members: RMB 250

AmCham-China Events:
Events have limited seating so to ensure your attendance we encourage advance online registration and payment for ALL events. We cannot guarantee entry to anyone not registered in advance. All events are off the record and are held in English unless otherwise stated.