Marketing Campaigns Manager, China

Marketing Campaigns Manager, China

Beijing (Hybrid — minimum 3 days in office)

Are you ready to design marketing campaigns that effectively adapt to the evolving digital landscape in China? Can you turn insights into action, delivering measurable results that drive awareness, engagement, and conversion? Do you want to see your work directly impact the growth of a globally respected professional body?

Join CFA Institute as our Marketing Campaigns Manager, China — a unique opportunity to shape and deliver integrated marketing campaigns that connect with candidates, members, and institutions across one of our most dynamic growth markets. In this role, you’ll operate hands-on across China’s leading digital platforms, helping to drive awareness, engagement, and conversion for the learning programs of CFA Institute.

What You’ll Do

• Plan and run integrated, full-funnel marketing campaigns across China digital channels (WeChat, Weibo, Xiaohongshu/RedNote, Zhihu), website, email/SMS, SEO/SEM, and paid media to drive measurable results.
• Manage website content and optimisation, ensuring alignment with campaign goals and brand standards.
• Localise global campaigns for China—building targeted content and activations that resonate with local audiences.
• Set KPIs, track and analyse performance across web, search, social, and email; translate insights into rapid optimisation and clear reporting.
• Generate market and competitor insights, pilot new tools, and establish best practices that scale.

What We’re Looking For

• 5+ years’ hands-on digital marketing experience in China with owned campaign execution across social, website, and paid activation.
• Bilingual proficiency in Mandarin and English, with the ability to craft clear, compelling marketing copy.
• Proven experience managing China’s leading social media platforms — WeChat, Xiaohongshu/RedNote, Weibo, Zhihu — as part of integrated campaigns.
  Proficiency with marketing tech and analytics (e.g., Salesforce CRM; Google Analytics/Adobe Analytics; conversion tracking); familiarity with AI-powered tools (chatbots, predictive analytics, marketing automation, programmatic).
• Solid understanding of financial markets and a genuine interest in finance; experience in BFSI/asset management or education/edtech within an MNC is ideal.
• Strong project and stakeholder management: comfortable collaborating across matrix/global teams, prioritising effectively, and delivering to quarterly targets.
• A collaborative, proactive approach with excellent interpersonal skills and resilience.

Why Join Us

Shape the go-to-market for a prestigious global brand in a pivotal growth market, including flagship programmes and certificates (e.g., Sustainable Investing Certificate, newly launched Principles of Sustainable Investing Certificate in Chinese, etc).
High ownership, tangible impact: run integrated campaigns end-to-end and see your work drive real outcomes across awareness, engagement, and conversion.
Work with supportive China and global teams, learn fast, and build a portfolio of measurable wins with access to modern tools and analytics.
At CFA Institute, we are committed to transparency and equity in our hiring process. In compliance with wage transparency laws in many of the jurisdictions in which we recruit, we provide the following information regarding compensation for this position: Expected salary range: CNY 480,000 – 530,000 per year. All salary ranges are subject to adjustment based on experience, education, location and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus, a 5% employer contribution to a pension plan, and a comprehensive medical benefits package.