Hello! I am Frances, President of Amway China.
Amway has a long tradition of supporting the American business community – our Co-Chairman Steve Van Andel and his father, Amway co-founder Jay Van Andel, have both served as Chairman of the US Chamber of Commerce. We have been a proud member of AmCham China for more than 20 years.
As President of Amway China, I lead an organization with 4,000 employees supporting over 210,000 entrepreneurs across the country, the majority of whom are women. Supporting women’s professional development is a personal passion, and I currently serve as Co-Chair of the Women’s Professional Committee of AmCham China.
During my tenure as President, Amway China has successfully traversed along the choppy waters of Chinese market with our unique sales mode. Like many of you, we’ve had to adapt our business to a rapidly evolving consumer landscape and the changing regulatory environment. In the process, we have redirected our business focus to Health & Wellness to tap into the huge potential of China, and accomplished a complete digital transformation of our business amid China’s mobile internet boom. Now China is Amway’s largest global market.
I am dedicated to working alongside the Governors, staff and volunteers of AmCham China to continuously advance the interests of American businesses in China. I offer the Chamber my years of experience and expertise in marketing, PR and digitalization to support member organizations in their China adaptation and China innovation in this challenging era of VUCA.
Ms. Frances Yu joined Amway China in 2000 and has served as the President of Amway China since 2018. She previously served as Amway China’s Vice President of Public Affairs and was promoted to Chief Marketing Officer of Amway Greater China Region in 2014.
Ms. Yu is a pioneer in reputation management and marketing innovation. She established strong partnerships with stakeholders, increased awareness and reputation of Amway, creating favorable conditions for growth. She lead the upgrade of Amway brand and embraced shifting market trends through digital and social media marketing, innovative product launches, trainings, and customer experience. She successfully pioneered Amway’s modernization and digital transformation and received the “Leading CEO of Digital Transformation” award from IDC, a world-renowned technology market research institution.
In recent years, Ms. Yu spearheaded Amway China’s refocus on Health & Wellness to capture growth driven by a national “Healthy China” initiative. Her innovations include an all-round upgrade of Nutrilite brand, a streamlined go-to-market cycle of Nutrilite’s Traditional Chinese Medicine products, nutrition and health education to millions of Amway entrepreneurs, and the building of online-offline health and wellness communities. Today, as a pioneer and promoter of “Overall Health”, Amway is providing holistic GREEN health solutions to its customers to meet their needs in knowledge, product, and behavior, as well as all-round support to its entrepreneurs in China to meet their needs in business development, garnering deeper commitment and celebration of the Amway lifestyle.
Ms. Yu is a deeply committed advocate for childhood nutrition, environmental protection, and volunteer service. She is the Chairwoman of the Amway Charity Foundation (ACF), a eight-time winner of the Chinese government’s prestigious “China Philanthropy Award” and has served over 3 million children in impoverished areas of rural China since its establishment in 2011. ACF is the first and, to date, the only foreign-invested non-public charity foundation registered directly under the Ministry of Civil Affairs in China.
Ms. Yu also serves as the Vice Chairwoman of China Association of Enterprises with Foreign Investment, Vice President of the American Chamber of Commerce in South China, Co-Chair of the Women’s Professional Committee of the American Chamber of Commerce in China, a board director of the China Environmental Protection Foundation, and Trustee of China Children and Teenagers’ Fund.
Ms. Yu holds a master’s degree in law from Renmin University of China.