Isabel Ge Mahe is Apple’s vice president and managing director of Greater China, reporting to CEO Tim Cook and COO Jeff Williams. Isabel provides leadership and coordination across Apple’s teams in Greater China.

Isabel joined Apple in 2008 as vice president of Wireless Technologies, overseeing the development of cellular, Wi-Fi, Bluetooth, NFC, location and motion technologies for nearly every Apple product. She also played a key role in developing new China-specific features for iPhone and iPad.

Isabel was appointed as an independent director of the Starbucks board in 2019, where she serves on the Nominating and Corporate Governance Committee. She also serves on the Management Committee of the China Children’s Development Fund, part of the China Development Research Foundation.

Isabel has been named by Fortune Magazine as one of the most powerful women in international business for four consecutive years since 2018; Fast Company placed her sixth on its list of the Most Creative People in Business of 2017.

Before joining Apple, Isabel served as Vice President of Wireless Software Engineering at Palm and held key technical and managerial positions at other wireless companies. Isabel holds Bachelor of Applied Science and Master of Electrical Engineering degrees from Simon Fraser University in British Columbia and an MBA from the University of California, Berkeley.