Bessie Yuan is General Manager of Microsoft China. In this capacity, she is responsible for overall leadership Microsoft’s business in China, actively promoting the advantages of Microsoft’s Intelligent Cloud services and solutions across an extensive network of customers and partners. She leads the customer and partner solutions team to empower Chinese commercial customers to connect with global opportunities and help multinational companies expand their operations in China. Through the disciplines of constant learning and continuous transformation, ecosystem and community engagement, Bessie leads the China organization to develop deep industry expertise, centered on unleashing the enormous potential of the China market, driven by the benefits of Microsoft’s Intelligent Cloud.
Bessie has more than 20 years of experience in the IT industry, including in technical roles, sales management and leadership roles in multinational companies including VMware, Oracle and Hyperion. She served as General Manager of Microsoft China’s Small, Medium and Corporate (SMC) business, and then led the Enterprise Commercial Group (EC) at Microsoft China from 2017 to 2021. In these roles, she excelled at serving enterprise customers in manufacturing, high-tech, financial service, retail, telecom and professional service industries, earning extensive experience leading critical projects across digital transformation, big data, AI and enterprise applications.
Under Bessie’s leadership, Microsoft China transformed it’s engagement model, to one of listening, learning and putting the needs of customers first, focusing on execution excellence to deliver the highest level of customer service. She led the transformation of Microsoft China’s businesses in smart retail, smart manufacturing, smart healthcare, smart finance, and other sectors by fusing innovative technologies and industry insights to advance
customer capabilities and deliver double-digit growth for Microsoft.
Bessie’s leadership has not only been characterized by business performance, but also by her excellence as a role model and commitment to growing and developing inclusive, cohesive, collaborative and high-performing teams. She is a powerful advocate for equity, diversity, and inclusion and passionate about giving back to the community. She especially committed to empowering women for leadership in the technology space and was a featured speaker at Microsoft China’s inaugural WDF event which aim of helping one million women in China improve their digital skills. In 2020, she was listed as one of “China’s Most Influential Business Women of the Future” by Fortune (China), and was named one of Forbes China’s “Top 100 Outstanding Businesswomen in China” in 2022.
Bessie holds a bachelor’s degree in computer science and a master’s degree in economics. She was a committee member of Peking University’s Guanghua School of Management-Hyperion BPM Research Institute.