Joe Bao serves as President of Microsoft China. In this capacity, he leads Microsoft’s high performing enterprise sales, technical support, and global partner and consulting organizations, helping to enable the digital transformation of Microsoft’s vast network of customers and partners. Joe reports directly to Dr. HOU Yang, Corporate Vice President, Chairman and CEO of Microsoft Greater China Region.

Joe is a 17-year veteran leader at Microsoft, bringing a rich blend of experience in operational areas of sales, marketing, and strategy at both Microsoft Corporate HQ and the Greater China Region. Prior to this role, Joe was the Chief Strategy Officer & VP of Global Partner Solutions for Greater China, responsible for developing the long-term strategy for Microsoft in the region, as well as leading a robust organization to support commercial customers, partners, developers, and digital communities in their innovation and transformation. Under his leadership, Microsoft has accelerated its growth, helping enterprise and commercial customers realize their cloud aspirations, and connecting the broad partner ecosystem with global opportunities.

During his time at Microsoft, Joe has travelled to over 30 countries, developing a rich understanding of Microsoft’s global strategies, and implementing best practices in growth markets around the world. Joe has been recognized for his professional performance and achievements within Microsoft, winning the Circle of Excellence Platinum Award — the highest level of honor that Microsoft employees worldwide can receive. He also cares deeply about public welfare, serving on the boards for non-profit organizations specializing in rural education.

Joe received his B.A. in Management Information Systems from the University of Texas at Austin. He currently resides in Shanghai, China.