Website Shorelight

Shorelight focuses on international/transnational education and a unique student experience. Our diverse and talented team is made up of passionate change-makers who think entrepreneurially and act collaboratively.

Job Title: Digital Marketing Coordinator, 1 year project based Beijing/Shanghai

Key Responsibilities

  • Content generation and localization based on the existing resources
  • To select the appropriate universities’ info/content facing to Chinese audiences, and translate into the local user-friendly languages to target audiences
  • To rectify and polish the data/ranking database info provided from HQ for localization purpose
  • New sites content creation, update and daily maintenance to ensure the site can be launched successfully in China market, and create a strong local brand into the study-aboard industry
  • To monitor the new sites performance and adjust the content based on different enrollment cycles in order to drive the site traffic and new user growth
  • Digital marketing campaigns planning and executions, agencies (external vendor) management in all related digital fields
  • SEO, SEM, and Media buy strategy, including execution and performance tracking
  • Support with leads generation, tracking, analyze and optimization
  • Support with leads nurturing campaigns together with Marketing and Business Development team to ensure healthy growth rate


  • Bachelor’s degree or above, preferably in marketing, English translation, communications, or related area
  • Proficient in English, Native in Chinese
  • 1-3 years’ tactical marketing experience preferably within international education industry, for fresh graduates with S. university degrees can be also considered
  • Creative thinker and important abilities to pay attention to details
  • Good communications skills to different stakeholders within and without the team
  • Strong time management skills to ensure all projects can be completed before deadlines
  • Must be self-motivated and proven ability to work independently and manage multiple tasks efficiently and effectively
  • Eligibility to work under pressure workflow
  • Collaborative team builder with a strong team orientation

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