Meta and AmCham Jointly Launch the First Cross Border Business Academy
On July 21st, the first training workshop of the Cross Border Business Academy co-organized by Meta, AmCham China and AmCham Shanghai kicked off in Beijing. This workshop marks the first in a series of eight offline training events for Meta. The roadshow tour is working with its official resellers in the country to help high-potential Chinese brands explore overseas markets through digital marketing and e-commerce.
Photo courtesy of AmCham China and Meta
Eight-City Lecture Tour Will Help More Chinese Brands Go Global
Over the years, Meta has successfully brought many Chinese brands to the international market, bringing more product choices to overseas consumers. Meta’s technologies also become an indispensable part of the internationalization of Chinese brands. The upcoming Cross Border Business Academy is another important initiative of Meta to support Chinese brands to grow internationally in the context of global economic recovery.
Global Opportunities and Digital Challenges for Chinese Companies Going Abroad
The progress in technology allows people to be free of space constraints, to discover and enjoy the wonderfulness of other places anytime, anywhere through mobile phones. People can conveniently discover and purchase quality goods and services from around the world, and businesses have access to larger addressable markets. As a result, cross-border business keeps growing, with global cross-border transactions expected to grow from $29 trillion in 2019 to around $39 trillion in 2022.
In the process of going overseas, Chinese businesses are paying more and more attention to brands, and are changing from the thinking of “selling goods” to brand building. Independent websites develop rapidly, with more and more Chinese brands adopting the Direct-to-Consumer (DTC) model to develop overseas markets. By telling unique brand stories, they are looking for global consumers with consistent culture, interests, and ideas. At the same time, businesses need to further improve themselves in brand value perception, concept building, marketing localization, and advertising policy compliance, so as to find a healthy and sustainable way to build their brands overseas.
Meta’s First Cross Border Business Academy to Help Enterprises Improve Digital Skills and Go Overseas
Meta has been providing businesses with practical tools, the latest insights and omni-channel digital marketing technology to help them efficiently reach and connect with consumers and users.
In the coming months, Meta will co-host the “Cross Border Business Academy” training workshops with AmCham China and AmCham Shanghai in eight cities across China, to empower local businesses with digital skills that are essential for them to grow internationally.
“In China, Meta’s vision is to connect Chinese business with overseas consumers, usher in innovative marketing models, and help Chinese brands shine in the world,” said Jayne Leung, Vice President, Head of Greater China, Meta. “Over the past decade, we have witnessed numerous Chinese companies grow from small to large, transforming from mere manufacturers to exporters with their own intellectual property and brands, and some even have become global leaders in different industries. By launching this Academy, we hope to provide more Chinese companies and brands with the necessary market insights, marketing strategies and solutions to help them expand to new markets outside of China, enhance international influence and achieve business growth.”
Eight-City Lecture Tour: Trends, Strategies, and Practical Know-How
Meta will co-host training workshops with AmCham China and AmCham Shanghai in major cities including Beijing, Tianjin, Chengdu, Shanghai, Hangzhou, Suzhou, Nanjing, and Guangzhou, covering thousands of SMBs. With tailored curriculum, the Academy will cover the top global digital trends for 2022, strategic planning on how to reach new global customers effectively, as well as a deep dive on Meta’s marketing solutions and e-commerce solutions provided by the ecosystem partners such as Shopify, Shopline, and SHOPLAZZA.
“We are delighted to help Meta kick off this important series of workshops across the country to support Chinese businesses export globally. While historically we have focused more on helping American businesses in China, assisting Chinese companies as they look to make in-roads into the US market is an important part of expanding the bilateral commercial relationship and can help to steady the foundations for the wider relationship as a whole,” said Colm Rafferty, Chairman of AmCham China, which will co-host the training workshops in Beijing, Tianjin, Chengdu, and Guangzhou.”
“It is a pleasure to join hands with Meta to launch the first Cross Border Business Academy in China. The Yangtze River Delta region is one of the most active regions for export-oriented enterprises in China. How to develop overseas markets with the latest digital technology is what these enterprises need to learn. We believe that this training tour provided by Meta will help Chinese export-oriented enterprises improve their ability to expand to new markets outside of China,” said Eric Zheng, President of AmCham Shanghai responsible for the training workshops in Shanghai, Hangzhou, Suzhou, and Nanjing.
The training courses will be provided by Meta and its quality resellers in each city. The lecturers will share with the participants the scale and trends of China’s cross-border e-commerce market, the advantages of operating DTC’s official websites, and the latest information on China’s cross-border APPs. Meta and the resellers will also share successful case studies of e-commerce and technology products winning overseas markets, discuss how to use technology to reach audiences and communicate with them effectively, as well as provide practical tips on optimizing ad placement, preparing for holiday promotions, and enriching content creativity. Businesses interested in training courses can register via AmCham China and AmCham Shanghai’s websites.
Meta will also invite established business owners to share their experiences with Meta and answer questions about building successful cross border businesses. In addition, Meta will share the highlights of the training courses and successful cases of Chinese brands going overseas on its ‘Reach the World’ site, in the hopes of inspiring more businesses.