Why Are Covey’s “7 Habits” Still So Popular Today?

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Find out how a best-selling book, praised for decades by top executives, can foster your own highly effective habits by joining our training and developing the seven habits of highly effective people.


For the last 27 years, Steven Covey has been changing the way CEOs, school principals, and even US Presidents think about leadership and success. He inspired numerous imitators and even was invited by former President Bill Clinton to teach his principles at Camp David. Yet, few people realize that Covey didn’t write his famous book, “7 Habits of Highly Effective People,” until after he had taught the principles at his leadership classes for many years.

With more than 25 million copies sold in more than 40 languages, the book is clearly an international bestseller. It also seems that, after learning the principles, readers are eager to share the knowledge; since 2000 it has been the #1 selling book on a second-hand book website, Abebooks.

The first three of Covey’s habits focus on building self-mastery through Being Proactive, Beginning with the End in Mind, and Putting First Things First. The next three habits focus on building healthy relations with other people: Think Win-Win; Seek First to Understand, Then to be Understood, and Synergize. The final habit, Sharpen the saw, is about continuous improvement.

“The most memorable habit for me is Habit 7 – Sharpen the Saw,” says Alan Beebe, President of AmCham China. “I think it is good practice to ensure continuous development for a successful career and life more generally.”

This long history of success, based on the timeless principles of the first trainings conducted by Steven Covey, is still applicable to today’s business environment, says Tony Ji, the trainer for this event.

The 7 Habits of Highly Effective People® Signature Edition 4.0 will guide participants in improving leadership effectiveness at the individual, team and organizational levels. This training will be held only once this year, and places are limited. Sign up now.